Michiel Horstman

Playbook storefront

3 playbooks · 21 prompts · one complete stack

Buy the right system, not just one more PDF.

This storefront is built around three practical products: one helps you ship, one helps you get seen, and one helps you scale your expertise with AI. Buy one bottleneck or buy the full operating system.

Compare the 3 playbooks
One-time purchaseInstant deliveryPDF + Notion workspaceLifetime updates

Compare first

Three products. Three different jobs.

If you know which bottleneck is actually slowing you down, the right purchase becomes obvious.

AI Execution Playbook

$30

Stop using AI as a toy. Use it as leverage.

Best if your problem is execution clarity.

For

Founders and builders who need clearer offers, sharper positioning, and a practical execution system.

Outcome

You leave with a product story, landing-page structure, AI workflow plan, and a 7-day launch path.

Not for

Not for beginners looking for generic AI tutorials or a prompt dump.

+Turn scattered AI output into a shippable offer
+Get clearer positioning and a stronger landing page
+Ship with a 7-day execution sprint instead of drifting
See details

Own Your Distribution

$15

Stop waiting for the algorithm to find you.

Best if your problem is attention and consistent distribution.

For

Founders, creators, and operators who already have something to say but no repeatable distribution system.

Outcome

You leave with a content engine, repurpose workflow, platform plan, and a direct-audience foundation.

Not for

Not for people who want vague content motivation without systems.

+Build a repeatable content system instead of posting randomly
+Turn one idea into multi-channel assets
+Own more of your audience through email and direct channels
See details

AI Persona Builder

$29

Design and deploy an AI that represents your expertise.

Best if your problem is turning expertise into a reusable AI layer.

For

Founders and creators who want a persistent AI persona instead of starting from a blank chat every time.

Outcome

You leave with a persona blueprint, voice system, knowledge structure, and deployment path.

Not for

Not for people who only need occasional ad hoc prompts.

+Define a consistent AI voice instead of restarting every conversation
+Structure knowledge, boundaries, and interactions clearly
+Move from concept to deployable persona faster
See details

Choose faster

Which problem are you actually trying to solve?

AI Execution Playbook

Best if your problem is execution clarity.

You leave with a product story, landing-page structure, AI workflow plan, and a 7-day launch path.

See the product →

Own Your Distribution

Best if your problem is attention and consistent distribution.

You leave with a content engine, repurpose workflow, platform plan, and a direct-audience foundation.

See the product →

AI Persona Builder

Best if your problem is turning expertise into a reusable AI layer.

You leave with a persona blueprint, voice system, knowledge structure, and deployment path.

See the product →

Founder Operator Bundle

Best if you want the fastest route to a complete operating system.

You leave with one coherent stack for shipping, attracting attention, and scaling expertise with AI.

See the bundle →

Bundle anchor

One purchase. All three systems.

Founders who need the full system: execution, distribution, and AI persona infrastructure together.

$55save $19
Bundle page

What you unlock

+AI Execution Playbook ($30 value)
+Own Your Distribution ($15 value)
+AI Persona Builder ($29 value)
+21 production-grade prompts total
+3 Notion workspaces with trackers
+Cross-playbook integration guide
+Lifetime updates to all 3 playbooks
+14-day full refund guarantee

Frequently asked questions

Buyer questions answered fast.

Which playbook should I buy first?

Start with AI Execution Playbook if your main problem is offer clarity or shipping. Start with Own Your Distribution if you need a repeatable audience system. Start with AI Persona Builder if you want a reusable AI layer that represents your expertise. Buy the bundle if all three problems matter right now.

Why buy the bundle instead of one playbook?

The bundle works best when you want one operating system instead of one fix. Execution helps you ship. Distribution helps people find you. Persona helps you scale your expertise. Together, they remove more bottlenecks than any one product alone.

What do all products include?

Every playbook includes a downloadable PDF, production-grade prompts or systems, and a Notion workspace for implementation. All purchases are one-time and include lifetime updates.

Built from actual work

Sharp systems, not generic advice.

Execution

Every product is designed to shorten time between idea and action. No course bloat. No motivational filler.

Implementation

You get concrete frameworks, prompts, and workspaces that are meant to be used immediately, not admired.

Compounding

Bought separately, each solves one bottleneck. Bought together, they create a complete founder operating system.

Final decision

If more than one of these problems is live for you, buy the bundle and move faster.

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Founder Operator Bundle

$55 · All 3 playbooks